The wonderful Chris Redding write an “Open Letter…” that I thought had such wonderful and timely points that I asked if I could blog about it. And being the gracious person she is, Chris said yes.
By nature of my work, I have a lot of contact with authors and other individuals in the industry. For the most part my contact is pretty perfunctory. A manuscript is sent, I review it (or an editor does), a response is sent back. Questions are asked and replies given. Mostly business-like correspondence. That’s great! And that’s how it’s supposed to work.
What isn’t great is when an author either knowingly or unknowingly starts using your email as part of their “blast” list. I’ll start with the “unknowingly” side. When you sign up for Facebook, LinkedIn, or any other service, and they ask a question like “May we invite your friends?” and it starts listing off a bunch of email addresses, if you don’t personally know and haven’t personally asked those individuals, don’t do it. Because once you do, people you might only know in passing start getting email after email after email to “connect” on a service. And if it’s coming to an email address such as a submissions one, then that tells me that you told the service it was okay to raid your email and blast everyone to whom you’ve ever sent or from whom you’ve ever received an email. That’s like selling your family’s phone numbers to a telemarketing service.
Now for my part, I just delete the emails and move on. It’s no big deal. But it’s also invasive and takes up my time. Chances are, I won’t remember the name, and it won’t have any effect on my interactions. But it’s also better to just don’t allow it to happen.
When you knowingly add someone to your mailing list without permission (and without providing an opt-out link), now that’s another matter intirely. That’s SPAM, and not the meat stuff that comes in a tin can. That’s a violation of the CAN-SPAM act, and if reported enough times to your ISP could get your account terminated. Really.
That’s just not polite. I’m sure the book being promoted or the content of the newsletter is witty and wonderful, but to me it’s just another piece of spam. I’m sorry, but it’s true.
Think of these two things in the terms of how you would want your email to be treated. Would you want someone to allow a service to pilfer through your email address, send off numerous emails and then do who knows what else to it. (For example, I had a specific email address I used to sign up on sites devoted to software/support forums. The amount of SPAM that email received was crazy. And I knew it had to come from a these forums because the email address wasn’t used for anything else. And these were supposedly “secure” sites. So you just never know.)
It’s a golden rule situation. Do unto others’ emails what you’d want done to yours.